GRO is focusing on upcycling used coffee grounds to high value food products. Current business is to collect spend coffee grounds from restaurants such as La Place and other company restaurants and use this to cultivate oyster mushrooms. The fresh mushrooms are then returned to the La Place restaurants. An important factor in the concept is to optimize the logistics and supply chain in order to minimize additional transports to collect the coffee grounds and to deliver the fresh mushrooms back to the restaurants. This business model is now expending to collect more coffee grounds from local places and a 100% vegetarian snack line has been developed as return products.