BackSpin is a cloud based content review and performance measurement platform. It facilitates the distribution of access controlled video and audio content for review, collaboration, and measurement. BackSpin tracks behavioural patterns and user engagement and together with written feedback, provides valuable insights to the content creator. Used by broadcasters and studios, ad agencies, educators, corporate training environments, or even wedding videographers, BackSpin helps producers make better content. Armed with engagement metrics, content owners can refine their product, better understand user needs, and inform sales teams.