Xiang Chen's Colleagues at engage:BDR
Xiang Chen's Contact Details
310-954-0751
engage:BDR
Xiang Chen's Company Details
Founded in 2009, engage:BDR is a leading cross-device Video and Display advertising solution provider. We were one of the first publisher-direct online media companies to develop performance-focused solutions for Display marketers, and have channeled that success into a full, omni-channel tech stack serving both publishers and advertisers. Known for our expert team and vast reach, we have been ranked #1 across the entire Display ad ecosystem by comScore, with 97% penetration of the United States, and have recently climbed through the Top 20 Video entities.In 2014, we began our pivot to move from 85% Display ad revenues to 85% Video revenues- a shift closely mirroring the growth in user consumption of the medium as well as marketer interest in it. In 2015, we achieved this goal. Today, engage:BDR offers premium, exclusive, and incremental Video ad units and monetization solutions for media owners and direct, top-tier publishers. We have pioneered OutStream ad formats with premium partners on both the publisher and advertiser side, with hundreds of publishers now monetizing their non-Video content through the units. We auction an average of 5 BN daily Video opportunities across our RTB ecosystem, First-Impression Marketplace, and are currently inviting advertiser-direct demand partners (DSPs) to join via openRTB integrations.engage:BDR is very actively involved in the AdTech and MarTech industries. We are contributing members of the private Anti-Malware and Anti-Fraud Working Groups, under the IAB/TAG umbrella, and spearheaded writing of the mission statement for the Anti-Fraud Group. Additionally, we produce and publish trade-focused and thought-leading content across most major publications in our space, with the aim of contributing best practices and learnings to help the industry continue to evolve and create sustainability. engage:BDR is yearly third-party audited by BPA Worldwide and certified against all relevant IAB, 3MS, and QAG standards.