Xinya Liu's Contact Details

Xinya Liu's Company Details

Art of Strategy Consulting

Dallas, TX, US • 5 - 9 Employees
Advertising/Marketing/PR

Art of Strategy is a purpose-driven, interactive marketing firm specialized in helping companies shape their online strategies and act as the mortar between the seemingly disparate components of search engine optimization, content strategy, social media and paid advertisement. We synchronize your efforts. We help our clients tie their web strategy and tactics into one cohesive marketing engine that exploits the best values of each of its separate components. With all pieces of the web marketing mix working in harmony, we can achieve measurable results in driving toward specific end-goals. Focused on strategy and developing an integrated approach we are not here to just put out a plug-and-play option. What we have seen over and over again, is that while content is king – an increasingly educated audience means that you must communicate TO them versus AT them. By working with you to establish your unique goals, we affect that result by giving you personalized, custom answers that move the needle. Most of our clients are long-term and we have trusted relationships with them. Many times we are the interactive company behind the firm, helping develop winning strategies, advising and consulting throughout the process and then in specific ways based on client need – we execute those strategies. Our core competencies include: • Interactive Marketing Strategic Planning • Competitive Analysis • Content Strategy • Social Media Planning • Organic Search Engine Optimization • PPC (Google, Bing, Ad Networks, Facebook) • Execution on all aspects of our strategy