studying and monitoring trends & trendsetters (trendwatching)InTrends Company is the first specialized trendwatching agency in Ukraine, which was established in the beginning of 2009 on the basis of the relevant department of marketing agency IRS, and it is the part of IRS Group. The launch of the first projects concerning trends monitoring was carried out in June 2008.The main InTrends activities are a permanent collecting and analysis of information about existing trends among Ukrainian consumers.