Smul is the leading luxury car air freshener subscription. We started Smul to disrupt the outdated $10B car air freshener market. Empowered by car owners and drivers from around the world we designed a quality product that is timeless in design and functionally superior. We are a Canadian company that is on a mission to change the way you think about car air fresheners. Our vision is to be the best car air freshener in the world.