P-value Data Analytics is a boutique research and data science company specializing in data collection advanced research methodologies, and data analysis. We use data science tools and cutting-edge scientific models of consumer behavior, customer experience and behavioral economics. By connecting the dots together, we discover new insights every day, and provide a huge value for our customers.Our mission is to build a strategic advantage for our clients by providing them an in-depth understanding of their market, and help them translate data into amazing results.