For businesses that truly want to stand out from the herd! Purple Cow helps you get a fresh perspective on your business, with the aim of improving market positioning, increasing sales and improving profitability.Whether you are start-up, micro-business or SME, a sole trader or a medium business employing 100 or more people, having a clearly defined plan across the business is imperative to success. Getting a fresh perspective on your Sales, Marketing and Customer Service activity will increase satisfaction for you and your herd.