KONTRA is a group of people devoted to creating the most engaging brands and delivering real growth through marketing strategies and brand experience. We are folks with skills ranging from strategic planning and brand development through design and animation to psychology and behavioural economy. The latter is a key to our analysis which we consider as rudimental for strategy and creativity to follow. Anytime we are working on a project for a client, we start with a blank page and ask: what if?Is that cool for you? Then proceed. If not, better find yourself a regular brand studio. We are a bit different and we like to urge our clients to become so.