Yichen Li

Student Researcher - University of Wisconsin at Madison - Stanmore, ENG, UK

Yichen Li's Colleagues at Madison
William Hoffman

Wisconsin Union Directorate Program Advisor - University of Wisconsin

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Dawn Bevan

Administrative Assistant

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Pragathi Praveena

Graduate Research Assistant - University of Wisconsin

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Samuel Alkmin

Graduate Research Assistant - Doctoral Candidate - University of Wisconsin

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Eric Kohn

University of Wisconsin

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Ruiming Chen

Research Assistant - University of Wisconsin

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Yichen Li's Contact Details
HQ
Location
Company
Madison
Yichen Li's Company Details
Madison logo, Madison contact details

Madison

Stanmore, ENG, UK • 250 - 499 Employees
Specialty

Madison was established in London in 1977 and is now the UK's leading distributor of branded cycle sport products. Madison is also established within the motocross market and expanding into the snowsports and running markets.Register for iceBike* now at www.icebike.co.uk. Madison supports the Living Wage. Madison also owns several accessory and clothing brands including Madison clothing, Hump Hi-Viz, Electron lights, Aztec brakes, M:Part essentials, Truflo pumps and Arcane BMX parts.Madison created a sister company in 2013 called Sportline which distributes it's in house bicycle brands - Ridgeback, Genesis, Saracen, Adventure and Wishbone along with the 3rd party Belgian bike brand Ridley.Madison's strategy is for long term sustainable growth whilst building brand equity throughout the portfolio. To be the best in class for all suppliers and customers.Grown Madison from a turnover of £28million at the end of 2005 to £142million at the end of 2014.Madison has been privately owned since 2001.Madison is the distributor of the following brands for the UK and Ireland:Shimano, Finish Line, Park Tool, Thule, Aztec, Continental, Crud, DT Swiss, Electron, Elite, Garmin, Kryptonite, Light & Motion, Madison, M:Part, Arcane, Truflo, M:Wheel, Mavic, Mechanix Wear, Nutrak, Pro, Profile Design, Respro, SIS, Gear UP, Thor, Wheels Manufacturing, OGIO, Faction MX, No Toil, Hiflofiltro, Engine Ice, Motul, SBS, Motion Pro, Factory FX, Asterisk, Gamut, DT Swiss, Pearl Izumi, Zardoz, White Lightening, K-Edge, SP Gadgets, Lifeventure, Lifesystems, Bobike, Thule Chariot, GoPole, Mulebar, Hump Hi-Viz, Lazer, Recon Instruments, Bliss Protection, Outdoor Tech, and Quadlock.

distribution brand management sporting goods bicycles cycles ski motocross running brand marketing knowledge of UK and Irish Markets
Details about Madison
Frequently Asked Questions about Yichen Li
Yichen Li currently works for Madison.
Yichen Li's role at Madison is Student Researcher - University of Wisconsin.
Yichen Li's email address is ***@madison.co.uk. To view Yichen Li's full email address, please signup to ConnectPlex.
Yichen Li works in the Sporting Goods industry.
Yichen Li's colleagues at Madison are Barb Peters, William Hoffman, Dawn Bevan, Pragathi Praveena, Samuel Alkmin, Eric Kohn, Ruiming Chen and others.
Yichen Li's phone number is
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