Yishai Potack's Contact Details

Yishai Potack's Company Details

CAMBYA

Rishpon, Center District, Israel • 5 Employees
Food Production

𝐀𝐛𝐨𝐮𝐭Foodtech start-up B.T. Sweet Ltd. has developed a new formula for sweetening products: a plant-based, one-to-one drop-in sugar replacer. CambyaTM platform sweetens dry, wet-hot, and cold food &beverage applications up to 100% without compromising on flavor or other sensory qualities.𝐂𝐚𝐦𝐛𝐲𝐚, 𝐭𝐡𝐞 𝐛𝐞𝐭𝐭𝐞𝐫-𝐟𝐨𝐫-𝐲𝐨𝐮 𝐬𝐰𝐞𝐞𝐭𝐞𝐧𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦Cambya is a next-gen proprietary formula created from soluble fibers, monk fruit and select botanicals. In one of many firsts, Cambya is designed to be equivalent to sugar in both taste and texture. It is rich in naturally derived beneficial fibers.𝐎𝐩𝐭𝐢𝐦𝐚𝐥 𝐬𝐰𝐞𝐞𝐭𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐯𝐚𝐥𝐮𝐞Cambya is the industry game-changer that empowers manufacturers to cut conventional sugar loads from products at their sugar reduction requested percentage without lingering aftertastes, eliminating the need for masking agents. The product simultaneously supports clean labeling and reduced potential sugar-tax levies, while helping remove mandated "high sugar" warnings gaining prevalence worldwide. Cambya is highly soluble and has excellent blending capacity, integrating smoothly into food products with minimal processing. With Cambya, it is easy and efficient for food producers to reformulate their products to lower sugar intake. The exotic Asian monk fruit is a proven low-calorie natural sweetener hailed for its low glycemic and antioxidant properties. 𝐍𝐞𝐜𝐞𝐬𝐬𝐢𝐭𝐲 𝐰𝐚𝐬 𝐭𝐡𝐞 𝐦𝐨𝐭𝐡𝐞𝐫 𝐨𝐟 𝐢𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧Cambya was the brainchild of serial entrepreneur Dagi Pekatch, who, after showing early signs of developing type 2 diabetes, joined forces with food industry innovators, Yoel Benesh, Gil de-Picciotto and Gitay Kryger, PhD., to help the world reduce sugar by reformulating products with a botanical sweetening solution Producing its products in Europe, the company has raised pre-seed venture funding.