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Delhi,India
YOYO Comunicazione
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YOYO is an advertising agency focused on new languages opportunities: unconventional marketing, viral communication (internet based or in real life), high-exposure videos, online discussions influence through word of mouth, 2.0 web platforms and smartphones apps: these are just part of our operative tools - alternative from traditional advertising - used to deliver a more efficent, penetrating and faster low budget communication. The improvement of network technologies and the evolution of its intended use has marked the end of unidirectional messages and has leveled the position of issuers and users. Defining preferences, making predictions or grouping preferences are processes that no longer belong exclusively in the marketing experts' rooms: they have shifted in the social network thanks to the buzz marketing. It's the primacy of the contact. To intercept this contact, to build credibility and the right to speak, to be able to speak as equals, to launch targeted content, persuasive and non-invasive: all this thinking belongs to YOYO.In 2014 YOYO started Optimal Dissemination project which aims to promote and disseminate the results of scientific researches using innovative media techniques. Optimal Dissemination has as its primary goal to simplify the dissemination processes of European projects, and at the same time facilitating the exploitation phase.