The writing, facilitation and speaking practice of Kees Groeneveld. Kees is known in the Netherlands for his "Zo Doen We Dat Hier" workshops and presentations on organizational change, performance improvement and strategic renewal of organizations. In his work, Kees focuses on combining 'hard' and 'soft' factors for optimal results. His work is based on many years of hands-on experience as a management consultant, the work of famous management gurus and insights from brainology, the science of how the brain works.