MKTE is one of the fastest growing tourism events in the region and is currently positioned as the leading travel trade fair in East Africa. It aims at raising the profile of the destination Kenya and the region as a whole.Kenya Tourism Board has appointed international exhibition and events management company, On Show Solutions, as the exhibition management company to grow KTB's flagship event over the next five years.Key initiatives to be introduced for MKTE 2017 and developed for 2018 include:A high impact matchmaking programme for exhibitors and hosted buyersGreater involvement from DMCs and operators for hosted buyer fam tripsExhibitor segmentation to better highlight the region's tourism offeringOutdoor exhibits for buyers to experience the productsInteractive areas to showcase the best of Kenya