Foodguide is a social network for food based exclusively on user-generated content and is available as a mobile app for iOS and Android. With Foodguide users can explore new restaurants in their vicinity, use search and filter functions, order food through delivery services, pay online, and last but not least, become Foodguides themselves by sharing own content. Foodguide helps restaurant owners to enter social media and reach the influential target group generation Y by triggering a measurable return of new customers.