Established in 2006, Daniel Avakian is an Australian brand renowned for impeccable tailoring and contemporary design. The DA CUSTOM model is a visionary new direction, aimed at revolutionising and disrupting the global fashion industry. Our team is made up of a group of entrepreneurs who specialise in many different industries including; sales, business, marketing, web development, 3D technology fashion, UX, graphic and creative design. Our goal is to revolutionise the global fashion market by providing an alternative to the classic model of the fast and wasteful fashion industry. Our aim is to reduce the carbon footprint by implementing 3D body scanning technology and virtual development methods to create products without the need for wasteful sampling and overproduction.DA Custom provides high quality, designer inspired, real-time fashion, implementing the latest 3D scanning and simulation technology, personalised by the customer, with FitProtect™ perfect size guarantee.