YumNow, the mobile application marketplace that fights food waste and maximises revenue for restaurants with its flexible pricing and pre-ordering tools, is the answer to an inflexible food market which is often unable to react to short term changes in demand and supply due fixed menus and prices. Globally we waste $1 trillion worth of edible food each year. Around 30% of the total food waste originating from the restaurant and retail market. In the UK the surplus food market is worth about £13 billion, with 100 kg of edible food wasted per person. So, why do we have that problem?The problem is that restaurants are unable to react to short term changes in demand and supply due to their fixed menus and fixed prices. Therefore, they are unable to allocated their resources efficiently and create waste, in terms of time, money and natural resources. YumNow is the solution. We are a mobile application marketplace that has the smart and flexible technology to enable restaurants and food consumers to react to short term changes in demand and supply, therefore eliminate all waste.YumNow is truly beneficial for everyone – food providers, food consumers and the environment.