In November 1997, Yves Durif opened the doors to his namesake salon nestled in a landmark brownstone in New York's Upper East Side. In 2008, he moved the salon to its current location at The Carlyle. At the beginning of 2012, the salon expanded into suite 314 at the iconic hotel, enabling his team to offer an even higher level of client service. Over the past 40 years, Yves has garnered the trust and loyalty of a discerning, sophisticated clientele ranging from outré style-setters, to CEOs, socialites, celebrities, artists and elegant Manhattanites. Yves talent has been featured in a number of print and online publications including: The New York Times, Elle, Marie Claire France, Travel & Leisure, Harper's Bazaar, InStyle, Vanity Fair, W Magazine, Cosmopolitan, Yoga Journal, Fashion Pulse Daily, MTV, E!, CNN, MSNBC and A&E. Beautynewsnyc.com calls Yves "an artist, one of the fashion world's best stylists". His celebrity clients include Joe Scarborough and Mika Brzezinski of MSNBC's Morning Joe, fashion's muse Daphne Guinness and foremost yogini Elena Brower.