Established in 2004, UPA China is the first non-profit UX organization in mainland China. In 2012, it was formally renamed as UXPA China. UXPA is dedicated to promoting UX as a profession in China and forging a solid platform for UX-related professionals to exchange ideas and learn, and with years of efforts, has become the most influential UX organization in China.1. Annual international UX conference (User Friendly) www.userfriendly.org2. Design award open to institutions of higher education in China www.uxdaward.org3. An annual survey report of UX profession4. A profession symposium5. UX model for enterprises6. Fundamental UX educationTen years of efforts has earned UXPA unanimous recognition of and a good reputation among enterprises and UX professionals worldwide. It is hoped that all the UX-related professionals in China can join hands to promote further development of user experience profession.