Yvonne Suarez's Colleagues at ROI Marketing Institute
Yvonne Suarez's Contact Details
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Miami, Florida, United States
ROI Marketing Institute
Yvonne Suarez's Company Details
Welcome to ROI MARKETING INSTITUTE, an organization dedicated to research, teach, implement, monitor, measure and certify corporations, agencies, & marketing professionals all over the world, to increase marketing and sales campaigns efficiency using Return on Investment measurement methods and practices that can help to define 6 performance indicators including the economic return of marketing and sales projects to corporations, foundations, NGOs, and public organizations.ROI Marketing Institute is the leading organization in marketing accountability and the main and only source of competency for the ROI Marketing Matrix Methodology worldwide. It helps organizations to validate, build predictive models, evaluate, and generate business intelligence around sales and marketing. Its methodology is in the process of implementation in 30 countries and 4 international business schools have already embraced ROI Marketing as part of their contents.You can become an expert by attending one of its workshops or certification courses. Every company needs to understand how efficiently are marketing budgets being managed not only from the communication side, but from the profit & loss account as well. Your organization can benefit from finally knowing the actual economic return of marketing and sales campaigns.ROI Marketing Institute works four different functionalities on the life cycle of campaigns, that serve to:VALIDATE: the project economically and commercially prior to investment. Are objectives properly set? Would my project or campaign make money if we reach those goals? What is the impact needed in sales for the project to pay itself? PREDICT: also prior to investment. How would the model behave if we change some variables under our control? Is it feasible?EVALUATE: did my project make money? how much?PLAN: what business intelligence can I extract that will help me to better plan future projects and investments?Make your marketing accountable!