Zac Swindells's Contact Details

Zac Swindells's Company Details

mirrARme

Melbourne, Victoria, Australia • 1 Employees
Apparel & Fashion

mirrARme, the worlds first virtual try-on service offered to fashion retailers as a SaaS.Online clothing sales growing fast but at the same time is returns, costing retailers hundreds of millions of dollars.MIRRARME allows your customers to try on items of clothing to see the look, sizing, fit and see different colours as if they were in an actual change room looking in the mirror.MIRRARME does this by transforming clothing retailers 2D clothing images into a 3D format for clients to try on. The retailer simply uploads images of their clothing into the MIRRARME portal and let the magic happen.Once the clothing has been converted to 3D, the clothing retailer then adds the "TRY-ON in AR" button on their site, which opens the MIRRARME app. This will then display the selected clothing item along with sizing and colour options for the end-user to try.But how do customers try on the clothing?When a new customer wants to try on the clothing, MIRRARME creates a 3D avatar of the customer through the latest advancements in avatar creation. All the customer has to do is to take a headshot, a couple of measurements and MIRRARME creates a mirror model of the customer.Once created and using augmented reality, the customer places their model anywhere inside their home and the selected item of clothing is placed on the personalised model. The customer can then via AR, walk around their personalised model and see how the clothing looks and fits. Giving the end customer the experience of being in the change room and looking in the mirror. This leads to a better purchase decision and improving the overall customer experience.What does this mean for the clothing retailer?More satisfied customers by knowing that they have seen how the clothing looks on prior to purchase.Increased engagementIncreased SalesReduced returnsIncreased sustainability