SpeedTree® is a suite of vegetation modeling and middleware products developed by Interactive Data Visualization, Inc. (IDV) that generates virtual foliage for visual effects, architecture, video games and real-time simulations. Now a part of Unity Technologies. Launched in 2002, SpeedTree the SpeedTree Modeler offers an intuitive hybrid of hand and procedural modeling tools and has earned extensive recognition including a 2015 Sci-Tech Academy Award®, a 2015 Engineering Emmy®, and a Develop Award.SpeedTree is used in over 50 countries and has been used in hundreds of film, television, and game titles. Some recent notable uses include such films as Star Wars: The Force Awakens, The Jungle Book; and both AAA and Indie Game titles including Horizon: Zero Dawn, The Witcher 3: Wild Hunt, Far Cry 4, and Ark: Survival Evolved.