Conquest is a top independent agency and a thought leader in brand and marketing research.In a landscape where brands have to create emotional connection (System 1) as well as deliver rational benefits (System 2) , our award winning Implicix tools deliver real competitive edge.We weld neuroscience, behavioural economics, cognitive science and cognitive linguistics together in a Mind Model that predicts the behavioural impact of marketing activity at a truly granular level.We are experts in brand health & advertising tracking, communications testing, new product development and packaging research.Innovation is at the heart of the company: we're constantly challenging ourselves to do things differently and better - as our our long list of awards attests!