In recent years there has been a seismic shift within our industry and the media landscape. We operate in a very different commercial reality where pace is everything and the ability to be nimble and flexible dictates success. Brands are having to continually adapt to think smarter in order to resonate with their audiences.Organisations and brands want to work with motivated partners who get their business goals, inform their strategies, think creatively, are networked and deliver results. With this in mind, we have created Seven Communications – a full service communications agency based on seven key values.1. BE INNOVATIVEDeliver strategic, creative and integrated solutions2. COMMIT TO EXCELLENCECreate and be proud of best-in-class campaigns3. TELL IT LIKE IT ISGive honest and informed professional advice4. BE ACCOUNTABLEDo what you promised to deliver5. BE PROACTIVEDon't wait to be asked, just muck in6. HAVE A CONSCIENCEWe give back to the community and help others to do the same7. BE HUMANIf we can't have fun along the way, what's the point?