81 is a charming number blessed with good luck in traditional Japan. Apart from being a country code, 81 also symbolises refined excellence, impeccable quality and gracious Japanese hospitality today. At 81GROUP, our mission is to curate and share the most authentic Japanese experiences to the world. We strive to deliver the same unrivalled 81 spirit in everything we do - from pioneering the first tax hassle-free Japanese e-commerce marketplace start-up (go81.com), to perfecting the best Hokkaido cheesecake (lunacake.com) to our newest ventures in the F&B concepts. We now carry over hundreds of Japanese products via 20+ retail stores, local sake winery and Japanese pharmacy in Japan, China, Hong Kong and Macau.