Zoey Yao's Contact Details

Zoey Yao's Company Details

Beta Hat

, California, United States • 1 - 10 Employees
Market Research

Beta Hat is a market research and strategy consultancy focused on supporting go-to-market strategy for the gaming, online media, and emerging technology verticals. Our driving philosophy is CONTEXT IS KING. We believe that data is meaningless without an understanding of the historical context and evolution of consumer's perceptions and behaviors. Our services fall under four categories: Primary research (quantitative survey-based research and qualitative interviews), Secondary research (desk research), Business analytics (advanced analytics and modeling), and Visual Storytelling (videography, infographics, etc).Beta Hat was founded in 2019 by Stan Kwon, a veteran in the gaming, online media, and emerging consumer tech verticals.