Beyond Zero machines freeze liquor into ice for a colder, smoother, stronger cocktail experience. We are seeking industry leaders to become part of a selective group that will lead the way in changing how the world consumes innovation! Colder. It all revolves around the ice. What's better than the liquor being the ice? Liquor Ice is colder than regular ice, it not only cools the drink but frosts the glass and smokes for a spectacular presentation! Smoother. Have you ever put a bottle of liquor into the freezer? Why...because everyone knows the colder the liquor the smoother the taste! Stronger. By controlling the dilution factor in the drink, consumers gets drink the way the bartender intends it to taste from the beginning to the end and since less ice is required to cool the drink, its stronger!