LEBO ZULU CREATIVES was established in 2008 by Lebo Zulu. The Production Company was established with the sole purpose of turning Performing Arts in to a profitable business. Lebo Zulu has been involved in performing arts for 15 years. Performing Arts has always been seen as a business for White people and Entertainment and a Hobby for black people. The irony is that 90% of people who have always been involved in the arts as performers are blacks and whites are always seen as managers. Most of our successful Artistic work is created by black people but owned by white companies. LEBO ZULU CREATIVES was created to turn that around by making the business of arts our business and taking ownership of our own Artistic Work."The role of the arts is to uplift our spirits, to entertain, to stimulate our minds, to excite critical thought and to enrich our lives by touching those areas of being beyond the reach of everyday discourse. We have striven to pursue policy options that can yoke the immense wealth that lies hidden in Africa and amongst her people's diverse culture"South African Minister of Arts and Culture Z Pallo Jordan, State Theatre, Pretoria, 4 June 2005THE MISSION AND OBJECTIVESTo create and maintain a Performing Arts infrastructure that will: Achieve progressive growth in the medium to long term. Create a platform for Black Artists to display their artistic expressions and make business out of it Take ownership of our black artistic work Turn performing Arts into a successful business