Adacus
Marketing & Advertising - San Francisco, California, United States
Adacus Employees
Adacus Details
We are on a mission to elevate creative personalization.The Adacus Creative Strategy Platform empowers digital advertisers test and optimize creative at scale.Adacus delivers the only testing platform with built-in user data, enabling:• Out-of-the-box visibility into the personas of a brand's responders and non-responders• Creative targeting without additional media costs.The Adacus Creative Strategy Platform simply and affordably removes roadblocks for digital advertisers seeking to rapidly develop a custom, validated creative strategy.LEARN through Creative PersonasSimply drop our tag into your site conversion tracking tag and log into our dashboard to see the attributes of users that are responding – and of users not responding – to your brand.OPTIMIZE through A/B and Multivariate TestingRun A/B and multivariate tests through our ad server and view test results with statistical confidence levels on our dashboard. Also view test results by behavioral and demographic segment.PERSONALIZE through Decision TreesSet up Decision Trees on our ad server against hundreds of behavioral and demographic segments for no additional cost. You can even design custom brand- specific segments, and see in advance how many users fall into each decision tree branch. All segments are deterministic, based on browsing history and survey-based data, and available from Adacus' own DMP.
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