AdMatter
Marketing & Advertising - Carlsbad, California, United States
AdMatter Employees
AdMatter Details
AdMatter is an online and mobile ad cloud that functions as both an ad exchange and supply side platform (SSP) that connects thousands of advertisers and publishers directly through a real time bidding system. AdMatter's focus is on delivering highly targeted and relevant ads to Internet users that maximize ROI for advertisers and yield for publishers. AdMatter cuts out the middlemen in the ad industry, simplifies the online advertising and monetization process for advertisers and publishers, and make online advertising easier and more effective.AdMatter's proprietary user targeting system called "SureTarget" enables highly targeted profiling of users based on behavior and demographics such as keywords, page content, geo-location, demographics, and browsing behavior. Advertisers can display their ads to the exact target market in real time and publishers have an automated system for having their traffic segmented into intent and interest categories that are attractive to advertisers. This results in higher ROI for advertisers, higher yield for publishers, and more relevant and attractive ads for consumers. For example, an advertiser looking to reach people interested in high end shoes can buy that inventory on the exchange and have their ad displayed only to users who have demonstrated an interest in that category or related keywords.
AdMatter Technologies
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