Marketing & Advertising - Paris, Île-de-France, France
Adxperience is a mobile ad tech company helping app developers, brands and digital agencies reach the right audience by connecting them to different types of inventory sources and optimizing the media-buy on their behalf.Our R&D team has developed a hybrid demand platform that centralizes the media-buying process by offering a single access to both direct sources and RTB traffic. This hybrid positioning allows us to :1) access a very wide range and type of inventory to answer all types of marketing needs : branding or performance campaigns, worldwide, across platforms2) mix traffic from direct and RTB sources on the same campaign to scale-up volumes while driving engagement3) handle and optimize campaigns in real-time from one single place.The fact that our technology is 100% in-house has allowed us to develop our own fraud detection tools, our our own profiling tools, and our own rich media formats, for more control, richest exposure, and better ROI :- more than 500 media partners connected on S2S or API- over 25 ad exchanges connected on RTB- fraud-detection algorithms- premium rich-media formats- de-targeting/re-targeting capabilities- own DMP with over 300 millions profiles gatheredLearn more : http://www.slideshare.net/Adxperience/adxperience-presentation-65934285
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