Marketing & Advertising - Arlington, Massachusetts, United States
The rise of digital, e-commerce and mobile technologies has created a huge array of new opportunities and challenges for brands. So vast, it can be hard to know where to start. Alembic Marketing helps brands distill market context into essential insights and strategies that drive growth and competitive advantage.Alembic Marketing helps brands assess their market opportunities, focus on key priorities and mobilize for growth. Specific capabilities include:On-demand, fractional CMO services for turnaround, interim and advisory scenariosGo-to-market strategy & planningMessaging & positioningProduct branding & namingProduct launches Pricing & packagingSales tool developmentMarketing resource planning and developmentKeynote presentation developmentPR strategy & planning
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