Real Estate - , California, United States
The Alliance of Tenant Representatives was founded upon the principle that a real estate advisor cannot serve two adversarial positions. An ethical real estate advisor must serve the best interests of either the tenant or the landlord but not both. An ethical real estate advisor will not switch such service back and forth when convenient. Unfortunately, many general brokerage firms are simply mass sales organizations that process transactions the same way that mass manufacturers processes their products. The strength of ATR is its individual members; each is a leader in its own niche area of specialization yet each can access broad-based support and expertise from other member firms, always to the benefit of our clients.
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