Alpha Marketing Agency
Marketing & Advertising - Austin, Texas, United States
Alpha Marketing Agency Employees
Alpha Marketing Agency Senior Management
Alpha Marketing Agency Details
We are a data-driven marketing firm focused on leveraging the power of identity resolution and machine learning A.I. Our focus is around building real-time, permanent, portable and proprietary lists of the 3% of any market that is actively pursuing a purchase of what you sell. This allows you to only market to prospects who are ready to buy now -- people who are aware that they have a problem and are seeking solutions to that problem. We are able to optimize your marketing with two primary pieces of technology. Site Visitor MatchSite Visitor Match allows you to create a list of your website visitors that you own and control forever within your own private data-management platform. When a visitor lands on your website, our technology is able to match that visitor with information we have in our consumer database. This allows us to resolve the identity of that visitor and place them on a list that is unique to you.Total and permanent control of your first-party data means that you can become platform-agnostic. It allows you to run true multichannel marketing campaigns and to beat the problem of relying on a powerful supplier to generate leads and sales. It also opens up the ability to use email, direct mail, outbound phone calls and addressable TV and radio to reach your site's visitors on your terms and in your timeframe. InMarket TargetingSince sales start online, we track prospects on a people-based level as they navigate the internet. We accumulate 25 billion pieces of behavioral data every day, applying machine learning to create conversion profiles for any market, any service, B2B or B2C. From these profiles, our algorithms reconstruct PATHS to purchase — what did buyers do in the days, weeks or months leading up to the purchase. Our AI then sorts through and looks for those patterns being repeated across the billions of behavioral data points we collect every day to make a prediction about who is in market for a particular product or service.
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