Think Tanks - , ,
alt:cntl is not so much of a company as a philosophy, an idea and an incubator of IP driven digital marketing solutions.The idea of alt:cntl was to incubate innovative marketing and communications solutions using interactive digital technologies. alt:cntl was started in order to innovate outside of the normal structures, rules and limitations of advertising.The intention is to take a startup approach, borrowing from it's processes and methods for creating new business models and apply them to create new and different kind of solutions to marketing and communications problems for brands.Solutions whose result is some kind of (digital) product. alt:cntl was born and focuses on solutions specific to mobile, experiential and social.alt:cntl works on incubating and developing innovative digital products, services and tools that are IP driven and that go beyond just the basic "campaign" or "promotional" focus of most digital advertising. Brouha LLC was the first company incubated and developed through alt:cntl and it's principals.