Assembly Label was born from a desire to create well-made products that embody the relaxed, Australian coastal lifestyle. Reflecting an appreciation for minimalist design, our collections are clean and considered, favouring high-quality materials and refined detail over adornment.

Website: http://www.assemblylabel.com

Employees: 142

HQ: +61 3 9650 2017

Location: Rosebery, New South Wales, AU

Revenue: $20.7 million

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Assembly Label: Elevating the Retail Experience In the bustling cities of Australia, Assembly Label is making a name for itself as a premier retail destination. With its inception in 2011, the brand has grown to include four concept stores across the country, each one uniquely designed to provide shoppers with an elevated experience. The first store opened in Rosebery, Sydney, and quickly gained attention for its thoughtful combination of boutique and café. This innovative approach allows customers to enjoy a seamless shopping experience, balancing lifestyle and community. Following the success of its flagship store, Assembly Label expanded to Brisbane's James Street, Fortitude Valley, and later to Melbourne's High Street, Armadale. Each store is distinct in its geography, but all share a commitment to luxury and timelessness. The brand's focus on community is evident in its collaboration with design-duo Mr and Mrs White, who co-designed the stores to create the perfect canvas for Assembly Label's luxury essentials. The carefully curated offering of home wares and lifestyle products further enhances the shopping experience, making each store a one-stop destination for all things stylish and sophisticated. Under the leadership of Chief Executive Officer Lee Thompson, Owner and Director Dan Oliver, and Chief Financial Officer Arthur Karountzos, Assembly Label continues to thrive and evolve. With its commitment to quality, community, and innovation, Assembly Label is set to remain a leader in the apparel retail industry for years to come.

Assembly Label is a clothing brand that started with menswear and then added a women's collection. In 2015, they opened their first store in Sydney's Bondi Road, which has a relaxed and leisurely feel. They then opened a second store in Manly, Sydney, which includes a cafe. This allows customers to have a unique shopping experience that combines lifestyle and community. Later, they opened their first store outside of Sydney, in Brisbane's James Street, Fortitude Valley. The store has a natural and organic feel, which fits well with the brand's luxury essentials. Their fourth store is in Melbourne's Armadale, on High Street. It opened in August 2016 and has a light-filled, luxurious design. All of Assembly Label's stores are designed to fit in with their neighborhoods and focus on the community. They were co-designed with Mr. and Mrs. White, and they feature not only the brand's clothing but also home goods and other lifestyle products.