aTEEtude of Giving
Nonprofit Organization Management - , ,
aTEEtude of Giving Employees
aTEEtude of Giving Details
Can you give something as cool as what you'd get yourself to someone who is not as privileged? The aTEEtude of Giving campaign revolves around this simple question as it comes back again to celebrate the Joy of Giving this year. The campaign challenges netizens to give something new instead of discarding old objects under the guise of philanthropy. The donors, i.e. netizens, are presented with the following offer: "Buy1- Get 2- Keep 1- Donate1: at regular prices" which will result into donation of a designer t-shirt or a brownie box to underprivileged students, for every purchase. aTEEtude of Giving collaborates with e-tailers (online retailers), individual volunteers (BaseCamp Chiefs) and other supporting organizations to help the partner NGO. Students studying at the night schools run by NGO Masoom will benefit from the campaign this year. Inkfruit.com and MithaiMate.com have signed up as retail partners for this season. Inkfruit will donate a new t-shirt, from its collection, for every t-shirt bought; and MithaiMate will donate a box of brownies for any purchase from their site during the campaign. aTEEtude of Giving was conceived as a part of the Joy of Giving week in Sep 2009 as a pilot and witnessed around 100 t-shirts being donated to the students of a night school run by Masoom. The campaign is named so, because it started with donating t-shirts; however, it aims to add more relevant products and e-tailers to scale the impact of giving.
