atelier arpero
Writing & Editing - Amsterdam, North Holland, Netherlands
atelier arpero Employees
atelier arpero Senior Management
atelier arpero Details
Our founder Pauline Biard has always had her head in the art clouds. Her father, Pero Nikcevic, is an artist from Montenegro and she grew up by his side in Paris. Kindergarten wasn't really a thing, instead she spent her childhood in her father's atelier or a Parisian museum. She saw her talented father struggle in facing competition, jealousy and the harsh reality of trying to ‘make it'. He dedicated his life to art, no side job, nothing. He's a true artist for 50 years — Pauline just needed to find a way for the world to see it. While working in Marketing & Communication she followed her heart back home — to art. That's how atelier arpero came to life. It's a way for her to explore how she always believed the art world should be: accessible to everyone.
