AutoPacific
Advertising/Marketing/PR - Santa Ana, CA, US
AutoPacific Details
AutoPacific is a future-oriented automotive marketing research and product-consulting firm founded in 1986. AutoPacific focuses on three core areas of expertise: syndicated research, industry analysis and proprietary research. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific's websites: http://www.autopacific.com and http://vehiclevoice.com. \\Syndicated Research: Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry, including the New Vehicle Satisfaction Study, known for its extensive new vehicle buyer database of over 85,000 respondents, and the Future Attribute Demand Study of over 100 characteristics and attributes consumers want for their next vehicle.\\Proprietary Research: Extensive proprietary research and consulting is conducted for auto manufacturers, distributors, marketers and suppliers worldwide. AutoPacific has conducted over 300 product clinics and 3,000 focus groups throughout the United States and internationally, plus numerous other proprietary studies with Domestic, European and Asian clients. AutoPacific regularly conducts custom research for clients covering numerous automotive issues.\\Industry Analysis: AutoPacific's Industry Analysis is relied upon by manufacturers and suppliers worldwide and contains two core products: Competitive Battleground and U.S. Sales Forecast Service. Competitive Battlegrounds are in-depth analytical cycle plans for vehicles in North America, vehicle specifications, and segment, make and model level information and analysis. The U.S. Sales Forecast is a 5-year forecast of the U.S. light vehicle market and includes a forecast of Alternative Powertrain sales broken down by powertrain segment.
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