E-learning - Milwaukee, Wisconsin, United States
Here, you will discover everything about beauty, aesthetics, vision, and harmony, and how to strategically and effectively apply them to your BUSINESS, BRAND, AND MOST IMPORTANT- YOUR DAILY LIFE. The Importance of beautyEveryone – pretty much – likes beautiful things. But we tend to think of them as a bit mysterious in their power over us and, in the greater scheme, not terribly important.Why do we like beautiful things? Well, simply because we recognise in them a part of ‘the good'.There are lots of good things we aspire to be: kind, gentle, harmonious, balanced, peaceful, strong, dignified. These are qualities in people. But they are also qualities in objects. We get moved and excited when we find in objects the qualities we need but are missing in our lives.Beautiful objects therefore have a really important function. They invite us to evolve in their direction, to become as they are.Beauty can educate our souls. I believe that artists and architects of beauty should work hand and hand with the greatest of leaders, business people and world's innovative thinkers; for artists can give them the right ideas to make new inventions, systems and products convincing and popular.. moving toward an ever-changing, more beautiful society.In the end: Art is to be a sort of propaganda – or advertising – for the good.And that's why I believe orchestrating beauty can change the world.
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