Behave Bras
Apparel & Fashion - Boston, Massachusetts, United States
Behave Bras Employees
Behave Bras Senior Management
Behave Bras Details
We are a bra startup focused on bringing innovation and technology to a highly under-served population: women with DD-I cup sizes and band sizes 30-38. This market segment represents both the average bra size in the US, and also over 50 million consumers! Considering that 80% of women are in the wrong sized bra, we realized that the problem cannot be that women's bodies are weird-it's the bra!At Behave Bras, we've spent over 2 years doing market research, designing and testing our flagship product: The Wireless Lounge Bra. It solves for the top complaints women in our consumer profiles have: comfort, fashion and lift. Working against the laws of physics, we are able to lift without the damaging effects of underwires and created lace that is durable AND beautiful.
Behave Bras Technologies
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