Jonathan Weisberg

Chief Operating Officer at Behave Bras - Boston, Massachusetts, United States

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Location
Newton,Massachusetts,United States
Company
Behave Bras
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Behave Bras

Boston, Massachusetts, United States • 4 Employees
Apparel & Fashion

We are a bra startup focused on bringing innovation and technology to a highly under-served population: women with DD-I cup sizes and band sizes 30-38. This market segment represents both the average bra size in the US, and also over 50 million consumers! Considering that 80% of women are in the wrong sized bra, we realized that the problem cannot be that women's bodies are weird-it's the bra!At Behave Bras, we've spent over 2 years doing market research, designing and testing our flagship product: The Wireless Lounge Bra. It solves for the top complaints women in our consumer profiles have: comfort, fashion and lift. Working against the laws of physics, we are able to lift without the damaging effects of underwires and created lace that is durable AND beautiful.

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Jonathan Weisberg works in the Apparel & Fashion industry.
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