Black Ice Strategies
Management Consulting - Pittsburgh, PA, US
Black Ice Strategies Employees
Paulette Duderstadt
Principal, Marketing Strategist, Black Ice Strategies, PD Marketing PGH
Black Ice Strategies Details
Opens Roads to Lead New Opportunities.When we engage, we go to work, collaborating with you to advance your business and providing an output that will help you to advance your business to the next level.BUSINESS BUILDING & EXPANSIONYour plan has to be ready for multiple audiences -- from investors to customers to bankers and channel partners. The flexibility you have with planning allows you to communicate your go-forward plans with every constituency to interact with. A typical engagement includes:Product/service positioning and differentiationCompetitive landscapeMarket sizing and segmentationChannel strategyMarketing planProduct or services roadmapPricing strategiesMulti-year financial modelSummary financial modelSales funnel and funnel analyticsPerformance dashboardCash flow tracking and forecastingWeekly status report and work logIF YOU'RE RAISING MONEY, WE AUGMENT THE BUSINESS BUILDING & EXPANSION DELIVERABLES WITH…Investability scorecardCapitalization scenariosAsk / Use Of FundsPublic comparables and Valuation AnalysisMARKETING STRATEGY & EXECUTIONSPersona Identification and DevelopmentCharacterize Audience - Current and Prospect(s)Marketing Strategy - Short and Long Term GoalsChannel Structures and activation strategiesCompetitive DifferentiationDefine/ Prioritize Execution(s) including, but not limited to Editorial calendar and content assistanceMarketing Programs and Related Budgets
Black Ice Strategies Technologies
CMS
WordPress.org
Fonts
Google Font API
Hosting
GoDaddy Hosting
Other
Shutterstock
Analytics and Tracking
Google Analytics