Information Technology & Services - San Francisco, California, United States
Product collateral is highly valuable, but in many markets (particularly three-tier and highly-regulated environments) content is nearly impossible to obtain. Meanwhile, manufacturers and brands struggle to reach the end-user, especially when their only way of doing so is through 3rd-party retail.Bloomworks solves this problem by introducing a Product Information Management platform that connects markets rather than isolating them: our system allows brands to gather their content, make sure it meets their standards, and share it directly with retailers, social channels, and affixed to their physical products.We are initially focusing on 3-tier markets where this problem is maximally painful, but our solution applies beyond [cannabis, coffee/tea, wine/beer/spirits, pharma]. Sharing content between market actors aligns goals, reduces consumer friction, and lets retailers and brands grow together when they find that special mix that consumers love.
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