Brand Keys Inc

Advertising/Marketing/PR - New York, NY, US

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Brand Keys specializes in customer loyalty; providing brand-equity measures that accurately predict future consumer behavior. These measures enable companies to anticipate every shift in a rapidly changing marketplace and to better engage customers.The Brand Keys model is a fusion of the emotional and rational aspects of the consumer's decision making process. This is a critical distinction, as most research methodologies have been "retro-fitted" to accommodate the increasing role of emotion in how consumers approach brands. The Brand Keys methodology was built from the ground up with emotion as a core aspect of evaluation.

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Website: brandkeys.com
Employees: 20 - 49
HQ: 212-532-6028
Location: New York, NY, US
Revenue: 2.5 - 5 Million
Measuring brand equity Predicting category dynamics Brand health initiatives Media optimization Communication testing Research optimization B2B Sales Services/Marketing Services Commercial Nonphysical Research Market Research
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