Leigh Benatar

EVP Brand Strategy & Insights at Brand Keys Inc - New York, NY, US

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Leigh Benatar's Contact Details
HQ
212-532-6028
Location
Brewster, New York, United States
Company
Brand Keys Inc
Leigh Benatar's Company Details
Brand Keys Inc logo, Brand Keys Inc contact details

Brand Keys Inc

New York, NY, US • 20 - 49 Employees
Advertising/Marketing/PR

Brand Keys specializes in customer loyalty; providing brand-equity measures that accurately predict future consumer behavior. These measures enable companies to anticipate every shift in a rapidly changing marketplace and to better engage customers.The Brand Keys model is a fusion of the emotional and rational aspects of the consumer's decision making process. This is a critical distinction, as most research methodologies have been "retro-fitted" to accommodate the increasing role of emotion in how consumers approach brands. The Brand Keys methodology was built from the ground up with emotion as a core aspect of evaluation.

Measuring brand equity Predicting category dynamics Brand health initiatives Media optimization Communication testing Research optimization B2B Sales Services/Marketing Services Commercial Nonphysical Research Market Research
Details about Brand Keys Inc
Frequently Asked Questions about Leigh Benatar
Leigh Benatar currently works for Brand Keys Inc.
Leigh Benatar's role at Brand Keys Inc is EVP Brand Strategy & Insights.
Leigh Benatar's email address is ***@brandkeys.com. To view Leigh Benatar's full email address, please signup to ConnectPlex.
Leigh Benatar works in the Advertising/Marketing/PR industry.
Leigh Benatar's colleagues at Brand Keys Inc are Robert Passikoff, Pam Batalis and others.
Leigh Benatar's phone number is 212-532-6028
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