Brandthinktank Group
Marketing & Advertising - London, England, United Kingdom
Brandthinktank Group Employees
Brandthinktank Group Details
Brandthinktank's objective is to become the premier global brand consultancy, with strong practices in the key areas of brand development and management that are: 1. Insight, 2. Ideation, 3. Identity, 4. Image, 5. Innovation, 6. Involvement and 7. Investment. A scope of work delivered by an international team of strategic imaginers, creative developers and financial thinkers in (from west to East): Mexico – New York – Sao Paulo – London – Paris – Budapest – Istanbul – Mumbai – Bangkok – Singapore – Jakarta – Hong Kong – Manila – Tokyo. * Our raison d'être: Branded works harder than unbranded as it's ideas that move people, it's ideas that people buy. * Our definition: "So a brand is a world, a little universe in which people can relate to the products." Jean-Louis Dumas-Hermès * Our conviction: Branding = Strategic insight X Artistic direction. * Our approach: Think reverse as "Positioning a brand isn't what you do to a product, it's what you do to the mind of the prospect." Al Ries & J. Trout * Our mantra: 'Depth is the edge' as behind every success there is an unexpected insight, a profound understanding of what drives people. * Our scope: Brand development end-to-end, i.e. from positioning to financing.https://instagram.com/brandthinktank/http://adage.com/article/cmo-strategy-columns/gekko-wrong-greed-bad/135137/ 10 March 2009http://www.strategies.fr/blogs-opinions/idees-tribunes/114203W/les-sept-peches-capitaux-de-nouveau-mortels.html 26 March 2009http://www.strategies.fr/blogs-opinions/idees-tribunes/139605W/savoir-vivre-plutot-que-savoir-faire.html 13 May 2010http://www.strategies.fr/blogs-opinions/idees-tribunes/235741W/le-branding-et-l-optimisme.html 16 May 2014
