Fergus Balfour's Contact Details

Fergus Balfour's Company Details

Brandthinktank Group

London, England, United Kingdom • 13 Employees
Marketing & Advertising

Brandthinktank's objective is to become the premier global brand consultancy, with strong practices in the key areas of brand development and management that are: 1. Insight, 2. Ideation, 3. Identity, 4. Image, 5. Innovation, 6. Involvement and 7. Investment. A scope of work delivered by an international team of strategic imaginers, creative developers and financial thinkers in (from west to East): Mexico – New York – Sao Paulo – London – Paris – Budapest – Istanbul – Mumbai – Bangkok – Singapore – Jakarta – Hong Kong – Manila – Tokyo. * Our raison d'être: Branded works harder than unbranded as it's ideas that move people, it's ideas that people buy. * Our definition: "So a brand is a world, a little universe in which people can relate to the products." Jean-Louis Dumas-Hermès * Our conviction: Branding = Strategic insight X Artistic direction. * Our approach: Think reverse as "Positioning a brand isn't what you do to a product, it's what you do to the mind of the prospect." Al Ries & J. Trout * Our mantra: 'Depth is the edge' as behind every success there is an unexpected insight, a profound understanding of what drives people. * Our scope: Brand development end-to-end, i.e. from positioning to financing.https://instagram.com/brandthinktank/http://adage.com/article/cmo-strategy-columns/gekko-wrong-greed-bad/135137/ 10 March 2009http://www.strategies.fr/blogs-opinions/idees-tribunes/114203W/les-sept-peches-capitaux-de-nouveau-mortels.html 26 March 2009http://www.strategies.fr/blogs-opinions/idees-tribunes/139605W/savoir-vivre-plutot-que-savoir-faire.html 13 May 2010http://www.strategies.fr/blogs-opinions/idees-tribunes/235741W/le-branding-et-l-optimisme.html 16 May 2014