Brenner Brand Marketing
Advertising/Marketing/PR - Columbus, OH, US
Brenner Brand Marketing Employees
Michele Brenner
Principal, Strategic Marketing and Consumer Insights Consultant
Brenner Brand Marketing Details
Michele Brenner is the Founder and Principal of Brenner Brand Marketing LLC, providing qualitative market research to consumer brand marketers since 2005.Previously a Director of Marketing at Scotts Miracle-Gro, Michele has over a decade of corporate experience growing branded businesses with Scotts Miracle-Gro, Campbell Soup and DMB&B (working on Procter & Gamble advertising). She is known for being results-oriented and highly effective, having posted double-digit sales and profitability gains for several businesses including V8 Splash, Scotts Turf Builder fertilizer and grass seed products. Michele has been moderating focus groups since 2005. Her natural curiosity about people, classical consumer packaged goods training and Michele's business management background combine to make her brand of qualitative research insightful and action-oriented for the end user. In 2009 Michele continued her qualitative research education at the RIVA training institute earning a 9+ out of 10 rating in Advanced Moderating. Michele is active with the QRCA (Qualtitative Research Consultants Association).Special focus on new product development; market research; project management; team leadership; marketing plan development; brand positioning; advertising development; and package design.M.B.A. from Thunderbird, School of Global Management in Glendale, ArizonaB.A. from the University of Oregon in Eugene, OregonShe lives in Central Ohio with her husband and children
