Center for Urban and Regional Sociology - CURS
Market Research - , , Romania
Center for Urban and Regional Sociology - CURS Employees
Center for Urban and Regional Sociology - CURS Details
The Center for Urban and Regional Sociology (CURS) is a private company for social and marketing research. CURS was established in 1990. Since then CURS has worked with a vast array of clients that require high quality social science and market research. These clients include domestic and foreign government agencies, non-governmental organizations and charitable foundations, and private-sector companies. CURS' research projects fall into four substantive areas and are conducted by the following departments:•Public Opinion Polls•Urban and Regional Research, and Local Development•Market Research•Advertising and Audience ResearchCURS' research topics include (but are not limited to): civic and political participation, perceptions of and attitudes towards current economic, political, and social changes, urban and regional development, social migration and mobility, interethnic relations, media and cultural consumption, consumer behavior and product testing, evaluation of advertising strategies. CURS has extensive experience in conducting ad-hoc and omnibus surveys, media and market research, pre-electoral polls, and exit-polls. Over the years, as compared to some of its major competitors, CURS has predicted the results of local, parliamentary, and presidential elections with a high degree of accuracy.CURS' permanent staff (13 persons — sociologists, economists, political scientists) consists of specialists with a solid knowledge of Romanian realities. CURS also has an expert network that includes respected Romanian academics and civil society leaders. In addition to its permanent staff, CURS has a national network of over 1000 field interviewers in all Romanian counties. On a regular basis, we employ 250 interviewers, who are supervised by 8 regional and 42 county-level coordinators. Our interviewers are trained to work with respondents of various ethnic backgrounds from different Romanian regions.
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